cosmotec has embarked on a rebranding process to better reflect its values and essence, with the aim of creating a clear and effective brand identity. This change aims to position the company as a strong market player, recognised for its technological capabilities and communication.
To better understand the path that led us to carry out this rebranding operation, it is necessary to briefly retrace our history.
Founded in a competitive market, cosmotec has distinguished itself through the customisation and quality of its products, responding to different customer needs. Over the years, it has developed considerable know-how by accompanying customers in their projects, becoming a cutting-edge company capable of anticipating needs and offering various services for the design, maintenance, monitoring and optimisation of installations. This evolution has made it necessary to clearly communicate the core values on which it will base the future.
customer centricity cosmotec
A new logo!
A new logo!
Our current image and communication, as well as the logo, retain traits from the past that do not fully reflect our innovative and customer-centred identity. Therefore, we propose a restyling of the logo while maintaining the distinctive features that have made it recognisable, but reinterpreting them in a modern key. The aim is to give the logo added value for the company, so that it is not just a symbol, but a true introduction to our identity.
To achieve this restyling, we reworked the graphic element to represent our customer focus.
The new logo, with the two arrows going from C to C, fully expresses our new philosophy of customer centricity, i.e. our desire to focus on the customer and not on the product, offering complete solutions to meet their needs. The design of the elements has also been updated, adopting a contemporary typeface more suited to digital communication channels and simplifying the arrows to make them more modern and dynamic.
An institutional font
An institutional font
The OPEN SANS font was chosen as the official institutional typography,
a font optimised for readability across print, web and mobile interfaces.
It is a universal font that will ensure consistency between all the company’s various communications in every department
A new slogan!
A new slogan!
The new slogan ‘your cooling solutions
contributes, together with the other elements of the visual identity, to better communicate cosmotec‘s philosophy of offering solutions tailored to customers’ needs, expanding our offering to a comprehensive package of services and technologies.
customers’ needs, expanding our offering to a comprehensive package of services and technologies.
New colors!
New colors!
Starting with Cosmotec’s original colours of light blue and green, we have selected four new colour shades that best represent our corporate identity while ensuring modernity and recognisability.
NAVY BLUE
Navy blue, which in communication conveys confidence, has been used to symbolise our professionalism and reliability. It is also the colour that best symbolises technology.
WATER GREEN
Green is not only a reminder of the origins of our image, but also highlights our focus on environmental sustainability, underlining the fact that Cosmotec is continuously striving to anticipate market changes.
FLUO GREEN
It is a colour that, in addition to being suitable for digital communication, stands out and, in contrast to the navy blue, gives a pleasant luminous effect that is easy to remember and therefore easily imprinted in the viewer’s mind.
WHITE
With its cleanliness and clarity it emphasises the transparency of our solutions. Also to be used in the logo in the case of dark backgrounds where the blue blends in.
A whole new look!
The new, modern and consistent design fully reflects our brand values and essence, ensuring professionalism and visual uniformity. Now, the website, brochures, catalogues, flags and advertising material share a harmonious and appealing aesthetic. In addition, each element has been optimised to offer an engaging and accessible experience on all devices, ensuring that every interaction with our brand is perfectly aligned and best represents our corporate identity.
Business cards, letterheads and more!
Find out all about the new image!
to download the Brand Book of the new cosmotec image!