Brand Identity
Our identity, our way of innovating.
cosmotec has embarked on a rebranding process to better reflect its values and essence, with the aim of creating a clear and effective brand identity. This change aims to position the company as a strong market player, recognised for its technological capabilities and communication. To better understand the path that led us to carry out this rebranding operation, it is necessary to briefly retrace our history.
Founded in a competitive market, cosmotec has distinguished itself through the customisation and quality of its products, responding to different customer needs. Over the years, it has developed considerable know-how by accompanying customers in their projects, becoming a cutting-edge company capable of anticipating needs and offering various services for the design, maintenance, monitoring and optimisation of installations. This evolution has made it necessary to clearly communicate the core values on which it will base the future.
A new logo!
Our current image and communication, as well as our logo, retain elements of the past that do not fully reflect our innovative and customer-centric identity. Therefore, we propose a logo redesign, maintaining the distinctive features that have made it recognisable, but reinterpreting them in a modern way. The objective is to give the logo added value for the company, so that it is not just a symbol, but a true introduction to our identity.
To carry out this restyling, we redeveloped the graphic element so that it represented our focus on the customer.
The new logo, with its two arrows moving from C to C, fully expresses our new customer-centric philosophy, meaning our commitment to focusing on the customer rather than the product, offering complete solutions to meet their needs. The design of the elements has also been updated, adopting a more contemporary typeface better suited to digital communication channels and simplifying the arrows to make them more modern and dynamic.
An institutional font
Open Sans
The official institutional typeface chosen is OPEN SANS,
a font optimised for readability across print, web and mobile interfaces.
This is a universal character that will guarantee consistency across all of the company's various communications in every department.
A new slogan!
your cooling solutions
The new slogan "your cooling solutions" helps, together with the other visual identity elements, to better convey Cosmotec's philosophy of offering tailor-made solutions for customers' needs, expanding our offering into a complete package of services and technologies.
New colours!
Starting from Cosmotec's original colours: light blue and green, we have selected four new colour shades that best represent our company identity, while ensuring modernity and recognisability.
NAVY BLUE
Navy blue, which conveys security in communication, has been used precisely to symbolise our professionalism and reliability. It is also the colour that best symbolises technology.
Aqua green
Green, as well as being a nod to the origins of our image, highlights our commitment to environmental sustainability, underscoring the fact that Cosmotec continuously strives to anticipate market changes.
FLUORESCENT GREEN
It is a colour that, as well as being suitable for digital communications, stands out and, in contrast to navy blue, provides a pleasant luminous effect that is easy to remember and therefore makes a lasting impression on the viewer.
WHITE
With its cleanliness and clarity, it highlights the transparency of our solutions. To also be used in the logo in case of dark backgrounds where the blue merges.
A whole new look!
The new, modern, and consistent design fully reflects our brand's values and essence, ensuring professionalism and visual uniformity. Now, the website, brochures, catalogues, flags, and advertising materials share a harmonious and captivating aesthetic. Furthermore, each element has been optimised to provide an engaging and accessible experience across all devices, ensuring that every interaction with our brand is perfectly aligned and best represents our corporate identity.
Business cards, letterheads and more!
Discover everything about the new image at the following link.